Singer endorsement deals

Posted on behalf of Coca-Cola, the photo is a simple shot of her holding a bottle of Coke with the lyrics to a song of hers on it. The photo received 6 million likes, despite being an ad. Brands and her core followers are clearly buying into what Gomez is putting out. Beyond just having the most , she has an appealing audience of potential customers: millennial women.

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Eighteen- to year-olds make up the highest percentage of her followers—about 22 percent of them, according to data pulled by Captiv8. Around half of her followers are female and between the ages 18 and For brands like Coach, Louis Vuitton, and Pantene, this is the sweetest spot. Between and , she endorsed everything from Sears and Borden Milk appearing in print and television ads for both to Adidas Neo , her first major sponsorship deal to come when she began her career as a pop star in earnest.

She also had the requisite eponymous lines: fragrances which are still available , nail polish, and clothing. To go from Kmart to Coach took a little re-imaging, and a large piece of that had to do with her stylist Kate Young. Young made a push to put Gomez in high-fashion clothes, name-checking Valentino, Saint Laurent, Givenchy, and of-the-moment brand Monse in interviews. The intent seemed to balance her perpetual baby face with a classic adult aesthetic and grow her Disney Channel roots into her pop-star present.


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It worked. She embraced the high-fashion community, and they embraced her—and her million Instagram followers—right back. It was only after she slowed her posting cadence that she hit her record-breaking highs. In , however, everything changed. She never said how long her time off would last, but she remained off of Instagram for 14 weeks. Just prior to ghosting this and other platforms, she had allegedly gotten into a public word scuffle on Instagram with her ex-boyfriend Justin Bieber. My year has been the hardest yet most rewarding one yet. Walk in with a pie chart of your fan base by demographic and geographic location with your annual touring, merch and music sales numbers to show them how sponsoring you can equal major dollars in their pocket and you will blow their mind.

This is where genre, style, and message come into play.

Sponsorship Deals in the Music Industry

Look at what these companies are already doing to sell their product, and see if you match their pre-existing formula. If not, perhaps you have a pitch outside of their existing formula that might improve their sales. Then find someone in the marketing department and see if you can make a love connection. These deals are relatively straight forward, but make sure the terms are clearly defined so you can uphold your end of the bargain.

They will put it in writing to protect themselves, so make sure you read and follow their terms to keep your sponsors happy!

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Generally, you can only have one endorsement deal for each type of product, e. All rights reserved. This Blog contains information of a general nature that is not intended to be legal advice and should not be considered or relied on as legal advice.

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March 29, Search for brands that support music. Know what you bring to the table.