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Remember — work to tailor your marketing to what you audience values and desires. Using the social media platform to help understand your clientele will help you to tailor your print marketing to be more attractive to your target audience, and ultimately, more successful. Developing a marketing identity for your brand that is consistent between your print and social media can be very rewarding. As time goes on, the brands that have a consistent look and message across all marketing platforms are shown to leave a far more powerful and memorable impression on their viewers.
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As users interact with all manner of marketing platforms throughout the day, having a consistent message and appearance for your brand will reinforce your marketing message and help your media to stand out. People will become more comfortable and familiar with your brand, and better able to recognize you.
This increase in familiarity and brand recognition leaves users with a reliable and trustworthy impression of your business, and they are therefore more likely to consider your services with each impression — whether that is a Facebook ad or a notice in a newspaper. Typically, the younger generation utilizes social media far more often and with more familiarity than the older generation. Many people within the older generation struggle to understand and work comfortably on social media. This weakness in social media is an area where print media can shine.
Offer this group of buyers an easy way to get plugged into social media and online by exposing them to print media, and working them into a more modern experience. By identifying how your clientele most commonly finds your content and services, you can know how to better place your content in different arenas. How are older clients normally coming in contact with your business? Discovering if it is through a local coupon book or a social media platform Facebook is most common can help you know how best to approach your print and social media strategy to reach this audience.
While print media is capable of attracting your target audience outside of social media, it can also help direct more traffic toward your various social media platforms. Printed CTAs are often very effective at directing people toward various landing pages and social media sites. Sometimes even having the simple icon for Facebook, Twitter, or other social pages can be just enough to make people find and engage with your brand online. The most critical element to a printed CTA is that it must be easy for users to respond to.
Some of the ways marketers have found to encourage users to investigate the social media sites is to offer visitors an incentive to follow through, such as a prize or special offer. Another good tactic marketers have found is to utilize QRCs quick response codes on their printed media. By printing a special hyperlink on their printed media, people can use the camera on their smartphone or tablet to go directly to the social media page, making the steps easy, quick, and ensures that the users are immediately directed straight to the information they were looking for.
Powerful print media strategies utilize the same ideas and qualities that good social media does — solid, enticing messages, excellent design, and creativity. Unique printed materials also have the added aspect of tangible interaction.
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Hometown News is bringing you these great gift certificates at unbelievable savings. See reviews, photos, directions, phone numbers and more for Hometown Value Magazine. Hometown OC has been providing quality direct mail advertising for businesses in. The latest news, sports and life in general throughout western Wayne and Oakland counties, from the Observer and Eccentric. Advertising Services - Hometown Savvy direct mail magazines, online directory guides, downloadable coupons, local resources and digital marketing services.
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