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You would want to optimize and have a presence on other local services as well like Yelp and Foursquare by responding to reviews, updating them with photos and events. There are many techniques to local search optimization that could be utilized to bring more foot traffic into your boutiques. Anytime someone searches for something with your brand, you should appear.
I would recommend a strategy for having more Vosges results appear in brand search. And fortunately Vosges naturally remains the leader in search for this type of product. SEO works in two ways here;. SEO can also be used to inform the naming or creation of new products. You can follow trends and see where public interest is going. SEO can be used as a tool to determine what keywords are rising in popularity.
When a new product is created, that page should be optimized to ensure you own that space in search moving forward. Vosges receives a lot of natural backlinks, because the brand and products are strong. For example, you have relatively few links with exact match or partial match anchor text. It would be beneficial to acquire some of these in useful and ethical ways. I would recommend a plan to diversity this, and acquire links from sources like news, businesses,.
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Note this report;. Having about 4, external links only coming from linking C-blocks means that many of your links are coming from the same places. I would recommend a plan to acquire links from a more diverse set of websites.
I think the importance of being active on Facebook and Twitter is obvious, but integrating social aspects with your website can improve rankings and increase natural sharing throughout the internet. For example, you have sharing button on your individual product pages, but how about a Facebook like button on your category pages? When someone shares or likes a webpage via the like button it not only sends this to their Facebook feed, but improves rankings.
I see you have the FB open graph installed site-wide, and I believe some of these tags could be optimized a bit more, for example;. Lastly, SEO can be most powerful, when it happens automatically across different aspects of a company.
PR departments build links all the time without realizing it. Through keyword research, SEO can help determine how to create and craft the PR content that is going to be shared. These resources should be provided to copywriters and PR departments. SEO can also guide the PR department as to the best places to try and get a story or write-up. Your local stores can be given resources to maximize this linkbuilding potential. This is a screenshot from one of the several new videos on your new YouTube Channel;.
Also, you can link to deep pages within your site , relevant to the video.
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A link to something on the Vosges website might make sense, and keyword research would help inform the choice of your tags and description. Part of my strategy would be to take the time to help educate people within the company, and provide tools and resources so that they can more easily integrate SEO within their day to day efforts. Will SEO be worth the resources required to implement it, and will that scale into the future?
Vosges is already doing a lot of the heavy lifting required for good SEO; product development, content creation, building a relationship with its customers. SEO can come in and make all of those activities more successful, in the sense that it can clear that path of discovery for your potential customers. Part of my job as an SEO is to provide clear analysis and necessary actions to take, and help make implementations as smooth as possible.
SEO can get more eyes on your website. It can get more feet in the door of your boutiques. And not just the eyes and feet of anyone. SEO can help reach your perfect audience demographic. So, Vosges, if you happen to have come across this, I would be delighted to talk to you about how I could help.
I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Dan — Good work here man.