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If you do not want to pay for pricey security seals, you can also try adding some reassurance text.

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Like you can see how Wiltshirefarmfoods. The text version can sometimes work even better than security seals if your target audience is from an older age group, who do not understand or recognize these security badges. All credits to the conversion expert, Craig Sullivan , for this one.

The trend is, you ask customers if they have a promo code in the checkout process. And give them a blank box to enter this code if they have it. There are SO many sites who do this to increase sales. But this one can often backfire. Majority of customers leave the site to google for active coupons. Often they get distracted with other stuff they find and never come back to complete their checkout.

Step 2 — Once the customer clicks on that link, open a collapsible div that shows two options:. Like it is mentioned in the above image, the promo code generated by customers will only be delivered when they complete their current transaction.


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This will avoid people leaving the site to find the coupon code if they do not have it. Plus, it will also motivate them to complete their current order, which should reduce your cart abandonment rate. Thank you pages are often ignored when people talk about increasing the conversion rate of a website.

But not optimizing your thank you page is like asking people to leave from your home or, website in this case. Sure, they have just bought something and might not be ready to buy something immediately. But this is where you can tell them what you want them to do. Amazon provides their customers social media options to share the stuff that they have just ordered:. This is great because chances are people in the same network often have similar interests or age group. And if something appealed to one person, it might be liked by other people in their circle too.

Knowing your customers always pay off in future.

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Ask them if they would like to participate in a short survey and get some useful insights from them. For more ideas on how you can optimize your thank you page, you can read my article here. Image credit: Search Engine Watch. Thanks Shy. If these clips automatically start the moment a person visits your site, they might just annoy users. And if your visitors are accessing the site from their workplace which many of them will be , the sound of some unexpected video clip playing on a tab might just make them frantically close the window without any second thoughts.

Hi Smriti, Thanks for your honest feedback.

You can also measure the effectiveness by seeing when do people stop watching the clip pause, close the clip etc. Another effective use is the new feature that sends your visitors to a tour around the internet or your webpages while your video is running in the foreground. What a good list. Will be sure to send them this way— a lot of them use VWO already! Your email address will not be published. VWO makes for a really powerful platform that takes care of all our conversion optimization requirements.

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Landing Page Analyzer. A value for this field is required. Check your inbox for the confirmation mail. You can see how Webtogs display the Trust Pilot Badge on their homepage with other award badges: Although this looks great, I think a more prominent position of these badges might help improve conversions for Webtogs. Test Your Drop-down Menus One of our clients replaced its drop-down menu with an elaborate product category page for better usability.

Remove Your Image Carousels Image sliders may seem attractive on a homepage, but their reputation in the conversion optimization industry was tainted long ago. Product Page Testing Ideas 6. Create Urgency The time is running out. See how the timer is used by Express Watches on their product page to create urgency: 7. Price Match Guarantee See how Webtogs display their guarantee seals and even explains below the seal in the header the value of that guarantee to win trust of visitors in an instant.

Jabong puts this into action pretty well: Checkout Testing Ideas Use Recognizable Security Seals A survey was conducted to know the security seals that are most effective.

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Use Reassurance Text If you do not want to pay for pricey security seals, you can also try adding some reassurance text. Step 2 — Once the customer clicks on that link, open a collapsible div that shows two options: a. Enter the promo code for those who have it b.


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Generate promo code for those who do not have it You can see this in the image below: Like it is mentioned in the above image, the promo code generated by customers will only be delivered when they complete their current transaction. Thank You Page Testing Ideas Post-Purchase Social Share Thank you pages are often ignored when people talk about increasing the conversion rate of a website.

Amazon provides their customers social media options to share the stuff that they have just ordered: This is great because chances are people in the same network often have similar interests or age group. AB test them to see which of these ideas work for you. Smriti Chawla Smriti Chawla.

15 eCommerce A/B Testing Ideas to Make Your Cash Registers Ring Faster Than Ever

Comments 5. Leave a Comment. But again, you should not rule out the possibility without testing. There are a lot of good stuff here and I will try the trial later. WordPress Shortcode. VWO Follow. Published in: Internet. Full Name Comment goes here. Are you sure you want to Yes No. No Downloads. Views Total views. Actions Shares. Embeds 0 No embeds. No notes for slide. I fundamentally believe that is wrong.

Find the 10 most interesting case studies here. Find full case study here 5. Find full case study here 6.

Conversion optimization and AB testing case studies

Find full case study here 7. Find full case study here 8. Find full case study here 9. After its removal, clicks on CTA button increased. Find full case study here New real image added more credibility to the company. It resulted in increased revenue and AOV.