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More Jack's Surfboards coupons. Shop the top brands in Surfing Click through to shop. More Outdoorplay coupons. More Summit Sports coupons. More The Clymb coupons. More Finish Line coupons. Top Categories View All. Customers can come to your website and purchase a gift card for a friend or family member. These are great for birthdays and Christmas. Additionally, you can also issue gift cards as a reward to your customers. Anybody can access the overview dashboard that you see below however with the Shopify plan you also have access to the following which you wouldn't get on the basic plan.
Sales reports allow you to information about the orders your customers have placed based on channel, time or by a member of staff. These reports are extremely powerful for your marketing as it can tell you which areas are bringing in the most sales allowing you to focus on them. The average order value is particularly important as this can inform you about where you should set your free delivery threshold. Profit reports are fantastic as they calculate the total cost of your products and work out your profit based on your margins.
I particularly like the profit reports based on discounts and refunds. The customer reports really dive into your analytics and can give you invaluable insight into the behaviour of your customers. The reports include:. These reports can help you to turn those one-time buyers into coming back to your store. From your dashboard, you can see how much they've already spent and whether they will accept email marketing from you.
You also will receive smaller fees on credit card transactions, in-person rates and a significant discount on payment providers other than Shopify payments. The advanced report builder in Shopify allows you to create custom reports and the ability to filter and edit the default reports that you would have in the other plans. You firstly have the ability to choose which sort of report you would like and then you can edit and filter the columns within that report and share with members of your team. All of your custom reports are then saved in the Reports section of your Shopify dashboard so that you can easily access them whenever you like.
With this feature, you are able to use your carrier account to apply calculated shipping rates at the checkout. Within your shipping admin area, you can add a percentage markup to the price that's calculated to cover packaging costs. You can decide which services of a particular carrier you want to offer such as Expedited Parcel, Priority and XpressPost. There is a big jump in the number of people who can access your Shopify account from 5 to 15 in the Advanced Shopify plan. Lastly, there is Shopify Plus which is for the very big businesses, you can see them listed below.
It offers all the features you would expect on the Advanced plan with a particular heavier focus on security, fulfillment and APIs. The price on Shopify Plus isn't set and is negotiable as the website is tailor-made for your specifications. You will be given a dedicated account manager when you set up your account which will help you with the onboarding process, as well as managing your account throughout your journey and offering support. If you have a large number of sales especially in peak times such as Black Friday then uptime will be of the utmost importance to you.
Shopify Plus can process over 10, a minute and has a If you have your own custom app solution or you want one of Shopify's technology partners to bring your idea to live then Plus can cater for you. If you want to learn more about this, check out my full guide on Shopify pricing. One area where Shopify really excels at is its themes and design. The company offers some of the most professional looking themes of any ecommerce platform.
On the other hand, you can pay for a theme, and select from over options. The Shopify Sections functionality for dragging and dropping certain sections with the theme is live for most new themes. Therefore, if you're starting a new site, you shouldn't have any problems getting Shopify Sections. Unfortunately, that leaves all the currently running sites in the dark with Shopify Sections. However, Shopify claims that all online stores will get Shopify Sections by the end of , which is hopefully going to be the case.
In my experience, the free themes aren't as easy to customize, and Shopify probably does this to get you to purchase premium options. I've had my eye on Shopify for quite some time now, and the company seems to share new themes on a consistent basis, and the designs are looking more and more modern. My main concern with a theme design is how quickly people can checkout and get through the shopping cart process.
The Shopify themes have both two and three step checkouts , and you can try out tools for things like social and guest checkouts. On the other hand, the new Shopify Sections feature is sure to speed up your editing, since it's a rather simple drag and drop editor. If you have created a theme that you would like to use for your store, then you can upload your own template. Go to the Theme page and scroll down until you find the Upload Theme button, then just add your own theme.
For more information on what themes are available on each package, visit the pricing section of this article. None of the Shopify themes have Shopify branding. In fact, it's not that easy to find any trace of the Shopify brand on your own site. This is a wonderful thing for beginners, since it's not going to affect your search engine rankings, and people will think you designed the website yourself.
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Inventory management is an important part of running your store, and Shopify has you covered in this area too. You will then automatically be taken to the following page:. As you can see in the image above, everything from product title to description and price is customizable. In addition, you can give each product a distinct SKU, as well as a barcode. Transfers, Inventory, Collections and Gift Cards are seen as tabs in this area as well. I like the Inventory tab because it features all of the items in your store, all organized into a clean and manageable list.
The product page also offers several options for things like SEO, shipping and the imagery that users are going to see when landing on this product page. Also, Shopify now also offers embedded Oberlo integration if you'd like to go the dropshipping route. If you have an amazing store but your customers are unable to find it, then chances are you will be very disappointed with the sales figures. Shopify offers great features for both SEO and Marketing. What's cool is that even though the SEO settings are automated, you can go to each product page and customize your own target keywords, URLs and more.
If you really want to customize your store further, the company offers customizable H1, title, and meta tags. Shopify has partnered with Google in order to occasionally give you advertising money for a new AdWords account. I certainly wouldn't base my decision on which ecommerce platform gives me money to advertise on Google, but I guess it's a nice bonus. The gift cards are extremely user-friendly, and you don't have to go out to find a third party app for better gift card features. It depends on your payment plan, but once you get everything activated it allows for gift card codes in the checkout area.
To help boost your marketing, Shopify created a discount code coupon generator to promote your products on different social networks. Along with selling options on Twitter, Facebook, and Pinterest , your marketing game is in good hands with Shopify. However, you should know that social media following and sharing buttons are only in the app store. Yes, you can create an online shop through Facebook, but the buttons are in the app store. Also, Shopify has also introduced products tagging on Instagram, that allows you to link directly to your product page. Finally, the email collection form is pretty simple.
It certainly does the job and integrates with the major email options like MailChimp, but many ecommerce stores tend to look towards the app store to find something more suitable. Traditionally if you wanted to accept payments you would have to use a third-party payments processor like Stripe, PayPal, or others that would charge a certain fee per transaction.
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Shopify has created their own payment processor called Shopify Payments Powered by Stripe. If you decide to sign up for this program then all transaction fees will be lifted regardless of your plan. We covered credit card fees in the pricing area earlier, but it's worth noting that you do have the option to integrate with over 70 different payment gateways. These include accepting payments from credit cards, Google Checkout, PayPal, and many more.
Since these can get a little confusing, I strongly recommend that you familiarize yourself with these before signing up, as you might otherwise be surprised at just how much you'll have to pay. In short, Shopify has one of the biggest lists of supported payment gateways out there. This doesn't mean you'll use them all, but it opens up more opportunity for people from all over the world. It also gives you a chance to research which of the payment gateways are going to work for your particular business.
There are a number of reasons why people choose Shopify payments, however, it does have setbacks as well, below we explore them a bit more. Transactions Fees — while it's to be expected that you will experience processing fees when using Shopify payments, you won't have to pay the extra 0. Integration — Shopify payments are available immediately and don't need to be integrated, so you can begin accepting payments immediately. Security — the payments service from Shopify is highly secure and detects fraudulent transactions. You have the options in your checkout to add a verification system by address and value to ensure that the payments are genuine.
Processing Fees — you are rewarded with lower processing fees dependent on the higher your monthly package and the more sales you turnover every month. Chargebacks — if your customers file too many chargebacks then Shopify can keep funds back from you, or worse block your account. Suspicious activity — if suspicicous activity has been noted on your account then again Shopify can hold payments back from you. These then may be escalated and you may not receive your money for a while pending a dispute.
Availability — Shopify's payment option isn't available in every country and you can see the full list of countries here. Overall though the pros definitely outway the cons and it's low transactions fees and instant integrations mean that it is a great option for ecommerce companies of any size. In May , GPDR took effect and brought in new regulations in regards to how companies handle the personal information of their European customers.
In preparation for this Shopify have already done some fantastic work to protect their customers. These include:. Shopify have also worked out a way where you can request that the details of an individual customer can be deleted from all of your apps. You will see the option below within your customer privacy area that allows you to delete it. The app store interface has also been updated so that it shows what specific information your apps are storing on your customers.
Shopify recommends that you speak with a lawyer in regards to data protection so that you are clear on how this will affect your business. What's great about Shopify is that you can also manage a lot of your operations from the mobile app. Some of the tasks that you can do on the app include:. The app is supported on both iPhone and Android as is available in English and Dutch. The fact that you can fulfill orders is a fantastic option for events or fairs that you are attending.
The app also integrates with 3rd party tools such as Amazon and Etsy so users can effectively manage their sales and inventory over multiple platforms.
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Security is taken very seriously when you run an ecommerce site. In other words, your data, and the data of your customers is secure. While data security is very important to retailers, many also worry about their store always being available, and Shopify provides their customers with a Furthermore, the company creates secure backups of all your data, so even if your store should crash, it will be backed up for restoration later.
Security badges come with your plan, considering those are some of the only ways you can show to your customers that your website is secure. Some other things that come into play with security include vulnerability management and access control. So some people might get a little access, while others might get admin access, and others might get no access. Finally, the vulnerability management area helps out with catching problems from malicious hackers to fraudulent transactions. You get to monitor what's going on with your site and Shopify assists in identifying criminal activity.
If you find yourself in need of support, then Shopify has one of the best teams in the industry. If you are just beginning your journey as an online seller, Shopify has created something called Ecommerce University. Overall, you have the ability to either speak to a professional or learn about the system yourself. Obviously, some people hate waiting on the phone for a support rep, so we feel like the forums, courses, and videos are enough for you to figure out your own problems if you'd like. So, the support team has something for everyone they're super knowledgable about fashion or jewellery stores , and in my experience, they're pretty darn responsive.
From videos to podcasts and success stories to a huge encyclopedia of ecommerce terms, the Shopify online support seems to improve on a regular basis. Heck, the last time I did this article I don't recall them having an ecommerce podcast. When working with an online platform, app or software, it's nice to have access to the developers or at least some sort of feedback system for letting them know what features you would like to see in the future. In addition, we like to see the developers actually respond to the requests with new features being released on a consistent basis.
I consider this a type of support since a company that doesn't listen to customers is bound to lose them because of this lack of communication. Shopify thrives in this department, seeing as how they regularly share blog posts about the feature requests they have listened to and implemented. For example, many ecommerce professionals worry about images slowing down their sites since media is usually what causes this problem.
Well, Shopify responded by optimizing and updating all previously uploaded images on Shopify, while also providing file modification instructions for future image optimization. This not only helps with SEO, but it speeds up the user interface for all Shopify merchants. Shopify is arguably the best ecommerce platform. Checkout out our review of the top 6 ecommerce platforms today. In fact, Shopify meets all of the 6 categories of PCI standards which include:.
You can find a list of all the pricing packages higher up in the article. It does indeed. Shopify is a great platform that allows you to do the following steps that can help your website be seen by Google:. As Shopify is a SaaS platform anytime a security update is performed in the backend it updates all of the websites on the platform. This is opposed to a service such as Magento where a new patch would need to be uploaded manually. Beginners, intermediates and advanced users the ones looking to speed up the development process by not spending much time on coding or more complicated processes.
I also like it for generalist bloggers or content creators who would like to sell digital goods and should start the Lite plan. The Shopify Lite plan is ripe for converting a regular business site into an ecommerce one. It's also nice to see a homepage builder Shopify Sections that has draggable elements.